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Miami welcomes LeBron James to the Heat, and begins a new chapter in their South Beach history. Cleveland closes the last chapter on its seven-year flirtation with Camelot. Everyone from President Obama to the LeBron James Grandmother's Club has weighed in on "The Decision" and its hurricane like aftermath.

?Basketball aficionados, former NBA legends such as Air Jordan?and Sir Charles, fans, and usually disinterested civilians have all registered their opinions. Outside of the basketball world, we can all learn from The Summer of LeBron. The lessons go beyond the rectangular hardwood court. The lessons apply to our home court professional and personal advantage.

Protect Your Brand
Chosen One-Third
We Are All Witnesses
From King to Three Kings
Burned Bridges

1.??? Protect Your Brand

Protecting your Brand is like losing weight. The first challenge is to lose weight. The second challenge detriot #18 white home jersey is to keep it off, which takes a 24/7 Herculean effort. They are two separate challenges often detriot #18 white home jersey masquerading as one. With a Brand, the first challenge is to build the Brand. The second challenge is to protect the Brand. They are two separate challenges often masquerading as one. Protecting Your Brand takes a 24/7 Herculean effort. A Brand is a living organism.

For a professional athlete, their Brand is not just about how they play the game. When Kobe got in legal trouble, it was off-court antics that threatened his Brand. How a mega star athlete detriot #18 white home jersey dresses either enhances or hurts their Brand. To Protect Your Brand, attend powerful meetings with powerful people in powerful dress. T-shirt, sweatpants and backpack do not protect Your Brand.